Choices - The Psychology of "too much".

French supermarkets at Christmas-time are irresistibly mesmerising. Perhaps it’s the seasonal theatre of it all - quarries of oysters; gentlemanly rows of sincere-looking Champagnes, serious wines that require a quick chat before being chosen. Stockpiles of chocolate logs arranged like artillary ordanance. Or maybe it’s simply the Star Wars scale of the Hypermarché itself, which in December feels less like a shop and more like an obstacle course in Oz. "It's ok, I've got this".. shouts my trusty trolley."Let there be choice". Is Decembers mantra, and there is most certainly much of that. It is an absolute playground of plenty. Which delivers us neatly at the kerb to look at exactly that: our choices.

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