Agency - What deserves our attention?
- Mar 22
- 4 min read
Updated: Mar 31
Vanessa and I were recently speaking to a company that was offering some service provision around "Digital Marketing". It's a curious term, which commands respect from me, simply because I have no idea what it actually means. I think it might be a buzz-phrase that we just need to have access to, conversationally. It deals mainly with harnessing the might of Social Media.
Digital Marketing is a quiet power, that sits beneath almost everything we scroll and scan and click. A power that determines reach, and influence. To be seen or not be seen - that is the question... that Digital Marketing is supposed to answer. It is always there, shaping the direction of our days in subtle but profound ways.
